You may be one of many that dislikes television advertising and resorts to channel-hoping or even recording a program just so you can fast forward through the ads.
The de Winter team took a recent trip out to hear a talk by Sir John Hegarty as part of Chester Litterature Festival. Sir John is the advertising genius behind such iconic TV ads as the Levis Strauss laundrette moment, and the Audi Vorsprung dutch Technik campaign.
It was a really interesting and insightful speech where Sir John shared some of his past experiences and successes.
It wasn't just jean sales that went through the roof as the result of the Levi ad!
Sir John explained that although the censors wouldn't allow a man on a TV advertisement to strip down to his Y fronts, they were happy for the model to be wearing boxer shorts! The result was that boxer short sales went through the roof!!
Another great ad by the genius was the 'X-box - Life is short. Play more' campaign.
Again, this was something completely different and very powerful only to be subsequently banned from TV due to complaints from many people including pregnant women.
Whether in television, radio or print, creative advertising can generate massive impact!
Who said advertising was boring!
walking here with a smile. take care.. have a nice day ~ =D
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http://www.lonelyreload.com (A Growing Teenager Diary) ..
Interesting blog. I wish Indian Advertising Agencies will also learn from you people.
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